Openfit

Openfit

Openfit

Bundle Upgrade

Bundle Upgrade

Bundle Upgrade

Elevating Openfit subscriptions with Bundle Upgrade, integrating supplements to boost sign-ups and user acquisition.

Collaborating with the Acquisition and Growth teams at Openfit, I designed the Bundle Upgrade project. The aim was to enhance user acquisition by bundling supplements with Openfit subscriptions, providing an enticing offer to attract new sign-ups and elevate the overall platform experience.

Industry

Fitness, Health Care

Disciplines

Usability Testing A/B Testing Interaction Design User Experience Design

Team

Date

2021

The Challenge

The challenge involved developing a strategic approach to increase new sign-ups and acquire users by introducing a bundled offering that combined Openfit subscriptions with supplements. The collaboration with the Acquisition and Growth teams emphasized the need for a compelling and attractive package to drive user acquisition.

The Solution

The Bundle Upgrade project focused on creating an enticing package by integrating supplements with Openfit subscriptions. The design aimed to communicate the value of the bundle and highlight the benefits of combining fitness subscriptions with nutritional supplements. The goal was to provide users with a holistic health and wellness experience.

Results

The implementation of the Bundle Upgrade successfully contributed to increased new sign-ups and user acquisition for Openfit. The collaboration with the Acquisition and Growth teams proved effective in creating a compelling offer that resonated with users, showcasing the potential of strategic partnerships to drive growth and enhance the platform's value proposition.

I specialize in crafting delightful digital experiences to help clients achieve their business goals.

I specialize in crafting delightful digital experiences to help clients achieve their business goals.

I specialize in crafting delightful digital experiences to help clients achieve their business goals.