CASE STUDY
Fitracker
Fitness tracking for your goals! Follow and enjoy the journey!
👋 HEY
This is a project I completed for a problem I was dealing with and wanted to validate the problem. This is not an existing app but the research is real and the design is based on actual user voices, in combination with mentor and fellow teammates feedback. I’m proud of this work, but I just wanted to be upfront with that. Okay, carry on now.
Background
In late 2019 I noticed myself bouncing around several apps that I enjoyed while going to the gym. I liked various features on multiple applications. I figured something needed to change. I wanted to design an app that solved the problems that I was facing. Also, I wanted to see who else this affected. So I decided to take this opportunity to make this product my next case study for better practice with user experience and interfaces. Below you will see my journey in building a new way of keeping track of workouts.
ROLE
Product Designer
UX Researcher
Research
Goals
  • Discover how people keep track of workouts and share achievements.
  • Discover if people like to record their workouts.
What makes Fitracker different is that it uses the most coveted and wanted feelings of users that go to the gym and puts it in a easy to use package. It solves several problems for specific users that were surveyed (50 people) that share similar pains.
RESEARCH COMPONENTS
User surveys
User interviews
Survey & interview results
When I conducted surveys and user testings I discovered that 51% of users  would forget and lose track of their lift and 25% of users base their workouts off of memory.

This resulted in noticing 3 pain points:
  • Users forgetting what lift their on and losing track leading to them being lost over time.
  • Results are a leading force in wanting to go workout but there is a lack of motivation to get the results.
  • ~23% of users are motivated by their health and working out is just one key component to staying healthy.
⛏️ CHISELING AT A SOLUTION
I hypothesized that if we were to allow users to track their workouts they would fall off from the gym less and see more results from hooking the action of keeping track. I also believe that if we were to apply a recipe and workout sharing social support platform it would not only increase community interaction but validate the users work out.
How could it connect together?
As I begin sketching solutions to my hypothesis, I began wondering what would work best for the users while working out and post working out? A user flow was designed to sketch out how a user may interact with the different features and to locate the best interaction to test out in a low fidelity wire-frame.
Testing the idea in the kitchen.
Once I chose a creative direction, I brought the user flow sketch to Figma to create a low fidelity prototype to test with 3 people while working out from home. The results were promising but it still needed a few changes:
  • Users wanted to specify and track what workout they were doing.
✨ Whipping up a SOLID solution.
My new hypothesis is if we gave users a step-by-step feature to specify workouts, and a library of workouts we can reduce the learning curve and hook the users to work out by seeing progress not only physically but by rewarding them for doing so.
Logging and Recording
A quick glimpse of weekly performance could be a good visual queue to help users to see where they are slacking and what to improve on. The goal and gamification of getting the bars all the way up each week to motivate users.
Health is Wealth
Another fundamental to staying healthy is knowing the right things to eat. Bookmarking Recipes from the community or even adding in their own special recipes to submit and keep helps personify the experience and push the experience of tracking.
Reducing the Learning Curve
Not every user is an expert. Sometimes they are afraid of asking others, how they can do something or knowing the right questions about working out. This learning curve is a motivation wall so a workout library that gives all of the details about the fundamentals is essential to learning and growing.
Accountability and Peer Support
Not only does the user get a step-by-step experience in tracking their own workouts but they also get the entire community to meet, learn and even trade knowledge to continue the healthy results and even ask for advice when they might not have someone locally around.
Clear-cut results!
I tested the idea with a high fidelity prototype with 5 people that are active gym goers. The results were promising according to how users spoke about the product, they would promote and use it. One interviewee even said, “I would use this s*** everyday for my jump rope sessions.”
Design
After further receiving feedback from my team at Openfit post my interview, I made changes to the design of this project to push it forward and clean up accessibility issues.
The Fitracker logo leans towards a young and athletic look with lowercase font and slim sans serif type.
Color is used sparingly but purposefully, for emphasis and calls to action. The content and users bring the vibrancy and color to the interface.
What I’ve learned from this project
While designing this concept and overall being a potential user, I really got to put myself in a user's perspective and point of view. I also learned how to conduct UX research and how to ask the right questions to provide the best result. I am interested in trying this idea on a different Apple OS device like the Apple Watch to synchronize more data and accurate heart health results.
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