In this case study, we'll explore the journey of NyceMoves, a platform dedicated to addressing the often-neglected challenges faced by athletes, including mental health, financial literacy, and goal setting. My role as the Lead Product Designer, working alongside the talented Destiny Fernandez, was to help bring this visionary concept to life. Together, we embarked on a mission to establish a robust design framework and cultivate a collaborative team environment.
When I joined the NyceMoves team, the project was in its infancy. We had little more than paper sketches and wireframes from our CEO, Isaiah Norman. The vision was clear: create a platform that could serve athletes from all walks of life, providing them with the tools and resources to tackle the challenges that often go unspoken within the athletic community.
Historically, athletes have been reticent about discussing their mental health due to societal taboos and the culture prevalent in many sports. This silence extends to issues like financial literacy and personal hurdles. NyceMoves aimed to change this narrative by offering a safe space for athletes to seek help and share their experiences, irrespective of their background or level of play.
NyceMoves set out with a lofty yet noble goal: to empower athletes through educational tools that address their multifaceted challenges. The platform aspires to become a one-stop-shop for athletes, from amateurs to professionals, providing a range of resources to help them succeed both on and off the field. As Isaiah Norman, the CEO of NyceMoves, puts it: "NyceMoves is designed to offer user-friendly, virtual competition with the far-reaching goal of enhancing the user’s overall athletic career through relevant video resources and video sharing."