Reserved Offers

Reserved Offers was a TodayTix initiative designed to tackle a specific and persistent revenue problem: at-risk inventory. These are tickets that haven't sold, are approaching performance date, and will go to waste if they don't move.

The challenge was to design a purchasing flow that turned distressed inventory into a desirable offer — one that felt exclusive and time-sensitive rather than leftover.

TodayTix's existing product had no native mechanism for surfacing at-risk tickets with a discount offer that felt intentional. Unsold inventory was managed manually, and there was no designed experience around the moment of offer presentation.

The business needed a scalable way to convert distressed inventory. The design challenge was making that feel like a feature rather than a clearance sale.

The core design insight was that framing matters more than the discount itself. Users don't respond well to "these tickets are left over" — they respond to "these tickets are available to you, right now, at a price we've set aside."

I designed the Reserved Offers flow around a dynamic animation within the checkout experience — a moment of visual attention that communicated scarcity and exclusivity without feeling manipulative. The discount application was transparent: users could see exactly what they were getting and why.

Reserved Offers surfaced eligible at-risk inventory during the browsing and checkout experience with a dedicated visual treatment — a subtle animation and offer card that drew attention without interrupting the flow.

The discount application itself was a single step: users could accept the offer and continue to checkout without additional friction. Transparency about the offer structure — why these tickets, at this price, right now — was built into the design from the start.

Reserved Offers achieved approximately a 36% purchase conversion rate — a strong number for a discount-driven flow, and a clear signal that the exclusivity framing resonated with users.

The feature became a repeatable tool for TodayTix's revenue team: a designed mechanism for recovering value from inventory that would otherwise go to waste.