Reserved Offers - Alternative Ticket Purchasing Option
The Reserved Offers project aimed to introduce an alternative way for users to purchase tickets while also allowing TodayTix to sell at-risk inventory tickets profitably. The business problem addressed was the need to increase ticket sales and revenue by offering users discounted tickets while optimizing the utilization of available inventory.
Addressing the need to increase ticket sales and revenue by offering users discounted tickets while optimizing the utilization of at-risk inventory.
- Increase ticket sales and revenue. Optimize the utilization of at-risk inventory.To achieve these goals, the following solutions were implemented:
- At-Risk Inventory Highlighting: To incentivize users to purchase at-risk inventory tickets, a dynamic animation was designed to draw attention to the offers. This animation highlighted the value and exclusivity of the tickets being upgraded, encouraging users to make a purchase.
To tackle this problem, the approach focused on highlighting at-risk inventory tickets and providing a seamless discount application process to encourage users to make a purchase.
Key Performance Indicators
The primary KPIs important to this project were:
- Increased Ticket Sales: The project aimed to drive an increase in the number of tickets sold through Reserved Offers, indicating the success of the alternative ticket purchasing option.
- Revenue Growth: The goal was to generate a higher revenue through the sale of discounted tickets while optimizing the utilization of at-risk inventory.
By focusing on these KPIs, TodayTix aimed to measure the effectiveness of the Reserved Offers feature in boosting ticket sales and revenue while efficiently managing inventory.
While designing we were constrained to building out the reserved offer experience within checkout and the need to highlight what the user previously selected.