An immersive search engine
At the top of the app’s most requested features was some form of search engine. Our users wanted to be able to find brothers based on their needs and request, quickly and efficiently. The discoverability had to be simple, yet flexible enough to support individualized requests (e.g. Dominican, Irish, mechanical engineer, comic books), and attach those to specific profiles.
Drawing on our conversations with the brothers, we understood the unique connection points within the brotherhood, each brother with their interests, hobbies, careers, and passions. One tap interaction allows brothers to edit their connecting points by editing their tags and discoverability in the fraternity as a whole.