An immersive search engine
One of the highly sought-after features in the app was a robust search engine that would enable users to find brothers based on specific needs and requests, in a quick and efficient manner. The goal was to create a simple and intuitive discoverability experience that would cater to individualized queries (e.g., Dominican, Irish, mechanical engineer, comic books) and associate them with relevant user profiles. Through in-depth conversations with the brothers, we identified unique connection points within the brotherhood, including interests, hobbies, careers, and passions. By leveraging these insights, we developed a one-tap interaction that allowed brothers to easily edit their connecting points, including tags and discoverability, within the fraternity as a whole.