Helping underserved communities gain financial literacy
March 2020 — February 2023
product design
front end design
Role: co-founder, product designer
Stockvu is a revolutionary financial literacy tool designed to empower individuals with the knowledge and resources needed to make informed financial decisions. Built on the web using Webflow, Stockvu aims to reach a broad and diverse audience, making it easily accessible to anyone with an internet connection.
People of color are disproportionately underrepresented in the investing world. This is due to a number of factors, including lack of access to financial education and resources, and systemic racism in the financial industry. As a result, people of color miss out on the opportunity to build wealth and achieve financial freedom.
Design Process
The StockVu team used a human-centered design approach to develop the platform. They conducted interviews with potential users to understand their needs and pain points. They also used this feedback to design the platform's user interface and user experience.
This was the initial poll conducted through Pollfish to get some initial learning about product market fit.
Once we had approval on most of these user flows we started to wireframe screens to fulfill them, and start defining the interface.
And then, finally, with approval on wireframes, we developed and applied a visual design system across the interface.
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