My Orders - Central Hub for Ticket Control
TodayTix identified a business problem of lacking a centralized hub for users to manage and track their ticket purchases, leading to user confusion and a significant increase in support queries regarding ticket delivery, ticket validity, and the process for redeeming ticket protection. Additionally, the absence of a streamlined post-show rating system for TodayTix and show score evaluations further contributed to the challenge of providing a cohesive ticket management experience for users.
- Improve user control and visibility over their ticket orders.
- Reduce the number of support queries related to ticket management.
To address this problem, the My Orders feature was developed as a central hub within the TodayTix app, providing users with a comprehensive overview of their past and upcoming orders. The approach involved adding My Orders to the tab bar for easy access and implementing a clear system for communicating ticket statuses.
Key Performance Indicators
The success of the My Orders project was measured through the following KPIs:
- User Engagement: Increase in user engagement with the My Orders feature, indicating improved control and visibility over ticket orders.
- Support Queries: Reduction in the number of support queries related to ticket management, demonstrating the effectiveness of the new centralized hub.
By tracking these KPIs, TodayTix aimed to gauge the impact of the My Orders feature on user satisfaction, engagement, and support workload.