Relisting - Flexible Ticket Resale
Relisting aimed to introduce a reselling feature to allow customers to sell their unused tickets. To assess customer perceptions and attitudes towards this potential feature, we will evaluate their views on ticket reselling and understand the value they see in it, even without a guarantee. By conducting this research, we aim to gain insights that will enable us to create a feature that offers maximum value to our customers while minimizing risks.
Problem at hand
The problem with traditional reselling methods is that they can be a cumbersome and frustrating process for customers, often resulting in price gouging. Also as a business TodayTix was doing this manually for users.
The current solution is solely emailing customer support that requires someone to engage and interact with each user.
Provide a platform for reselling distressed inventory, benefiting both buyers and sellers while ensuring a fulfilling and profitable experience for event organizers and customers.
Customers who are no longer able to attend the events.
The reselling feature allows TodayTix customers to sell unused tickets, reducing the risk of financial loss. Buyers benefit from access to tickets not available through traditional channels, filling seats and creating a more fulfilling and profitable experience for event organizers. The feature streamlines the ticketing process and minimizes waste.
- Select users who have purchased from TodayTix as well as those who have not
- Conduct seven initial interviews and seek consent to follow up for validation of specific ideas
- Synthesize the research and insights gathered
- Create prototypes using Figma, starting with low-fidelity wireframes and progressing to high-fidelity prototypes with detailed designs